It is essential to understand the particularities of each social network. Use them in the best possible way and add value to your company’s communication. For example: Show the daily life of the business with photos and short videos which can be done by for example. You can use and abuse hashtags (#). They can expand your company’s reach and make your brand better known. Use hashtags that relate to what you do. Also, seek support from digital influencers and promote sales aligned with WhatsApp.

 It is one of the most consumed networks. It allows you to explore videos in different formats: series, interviews, content about how to do something, and much more. It is a tool that can reinforce the company’s digital presence through interaction with customers. In addition, publicizing your business on this channel is relatively low cost.

It’s not a social network, but it deserves to be mentioned. In it, you can invite your customers through social networks and have more information via this application, allowing a personalized negotiation. But be careful with this interaction. It must be done consciously and non-invasively.

It is currently one of the best platforms for advertising. A dynamic and up-to-date network is one of the best sites to spread content and easily build engagement with your followers. But you must assess whether it makes sense for your business. It is a social network with a more journalistic footprint, sharing information in real-time.

Target Audience

It is essential to define the profile of the target audience you want to reach to have more effective and efficient communication. Social networks allow information to be targeted precisely to a specific audience. This is not what happens in other communication channels, such as the printed newspaper or television. They speak to the general public.